Get to know your Kuda team


Wéhann Smith

managing director

Wéhann is Managing Director of Kuda Holdings, and was one of the founding members of the company in 2009. Wehann is an Actuary by profession, and has extensive experience in a variety of insurance industries. Email


Dawn Newman

sport horse managing director

Dawn is the Managing Director of Kuda Sport Horse insurance. She is very involved in all aspects of the business from marketing to the administration of the various sport horse products. Dawn has been a part of the Kuda team since the inception of the company and her financial background together with a keen interest in equestrian sport has made this an ideal fit. She has been involved in riding from a very young age, and has been working in Financial Management and Accounts for much of her professional life.  Email


Shoot-Josi_trspJosi Marais

executive pa

Josi is Wehann’s Executive PA. She previously worked in the photographic industry and has always had a flair for administration. Her father’s successful career in the insurance industry enticed her to follow suit and she joined Kuda. Josi is excellent at client liaison and ensuring customer satisfaction, and has been a tremendous asset to the team. Email


Lilian Groenewald

claims manager & game claims

Lilian is the Claims Manager. Having previously worked at an Underwriting Management company, Lilian joined Kuda in 2013 in the Admin Department and progressed to Claims Manager. Coming from a horse riding background Lilian understands the implications for owners when a claim arises and therefore takes pride in resolving claims as quickly as possible. Her compassion and work ethic allows her to be able to assist and support clients when they need it most, at claim time. Email


Shoot-Kim_trspKimberley Alsemgeest

sport & racehorse administration

Kimberley is the Sport & Racehorse Product Administrator. She has been riding since the age of 12, competes her horse in local shows and has a good understanding of the riding disciplines as well as equine health. Kimberley is responsible for Policy amendments, quotations, invoices, renewals and all client queries. She is attentive to detail and very knowledgeable of the equine industry. Email

Glynis Maiworm

racehorse & sport horse claims

Glynis previously worked as a personal trainer and has a sound administrative background, and a pleasant manner when dealing with clients. Coming from a family of racehorse owners, she is a horse enthusiast and a keen supporter of the industry. Email


Shoot-Tammi-trspTammi Grieve

marketing & website manager

Tammi loves being creative and using her artistic skills. She functions as the marketing and internal website manager. She displays meticulous attention to detail taking enormous pride in every task she undertakes. Additionally, her strong administrative skills is greatly utilised by the team. Email


Shoot-Michael_trspMichael Crawford

accounts manager

Michael is the Financial Controller at Kuda Holdings and deals with the day-to-day accounting operations. He has been with the company since September 2015. Michael has BBA degree and a Bcom honours degree in Business Management. Email


Vicki Hindle

short term underwriter

Vicki is our senior commercial and domestic underwriter. Vicki comes from a strong underwriting background with exposure to all kinds of risks; big and small. She has a strong work ethic and has a keen eye for detail, she is meticulous in her approach, is well researched within the short term industry and has a passion to walk the risk with the client from quotation stage right through to policy amendments and advice giving.Email

Shoot-Jason_trspJason Poultney

short term & racehorse project manager

Jason manages our Personal and Commercial & Racehorse insurance product suite, with a particular focus on Marketing and Sales. Jason comes from a strong marketing and sales background, with experience in both corporate and entrepreneurial roles. Email


Sanet Gelderbloem

short term admin & claims

Sanet is our personal and commercial insurance Underwriter. She has extensive insurance experience having worked in the industry for 28 years; starting at Old Mutual in 1988. Sanet is responsible for all quotes, amendments, renewals, new business and also assists with claims. Email


Shoot-Duppies_trspDuppies Fourie

game project manager

Duppies manages our Game product, and has a wealth of experience in the Game industry. She prides herself on her understanding of animal behaviour and experience in managing risk, and is ideally suited to not only quantify risk, but also understand the needs of our clients. Email


Shoot-Nadine_trspNadine Pheiffer

game administration

Nadine joined us 3 years ago, and is responsible for administration in our Game product team. Her experience in administration together with her knowledge of the industry and relationships with people in the industry makes her a valuable asset to Kuda. Email


Shoot-Gert_trspGert Pienaar

game & forex

Gert manages our Foreign Exchange business, and is also involved in Marketing of our Game product. Gert is a Qualified Economist and a Member of the South African Institute of Stockbrokers, and has a wealth of knowledge of the Economy and Financial Markets.


Shoot-Willem_trspWillem Smith

game & forex

Willem has vast experience and expertise in the insurance industry, business development and management. He played a major role in promoting the growth profitability in the insurance industry. His ability to identify, acquire and develop business played a vital role in the development in the game insurance business within Kuda. Email


Shoot-Toni_trspToni Nell

foreign exchange

Toni has vast experience and expertise in the area of sales, business development and management. He played a major role in promoting the growth profitability of every company for which he worked and now he brings those abilities and knowledge to Kuda foreign exchange. His sales management and entrepreneurial experience has given him a strong understanding of business development, customer service, territory development and problem solving as well as account management and business finance. Email


Shoot-Karen_trspKaren Dippenaar

foreign exchange

Karen is responsible for administration and currency trading in Foreign Exchange business, and has a very keen eye for detail. She has 20 years’ experience in administration and joined Kuda after a career as an Administration Manager for a Logistics company. Email


Shoot-Annelize_trspAnnelize Pretorius

foreign exchange

Annelize is an Administrator in our Foreign Exchange team, handling the processing of all offshore investment and discretionary offshore allowance business. Annelize has more than 5 year’s foreign exchange experience and previously worked at American Express Foreign Exchange. Email




More about Kuda…


Kuda has its roots in the bloodstock insurance industry, and the intention has always been to diversify into other niche insurance industries. We have since diversified into Sport Horse, Game and Wildlife and Aviation insurance, and offer a range of personal and commercial short-term insurance products as well as foreign exchange services to these niche client groups.

Our model is a direct one, i.e. distribution via a Kuda employed sales team as opposed to selling via independent intermediaries. We believe this is critical to our ability to quantify and manage risk better than our competitors. Additionally, we believe that this creates a more profitable business model given the impact on cost of sales. Our representatives also tend to come from the industries into which we sell, rather than the traditional insurance industries thus making them more adept to understanding the needs of our clients, and building relationships with these clients. Our brand is strong, and we invest heavily into building it further. Our direct model also avoids any dilution of the brand that one gets by selling via independent intermediaries.

Administration is at the core of a financial services business such as ours, and we have invested heavily into people and systems to ensure we remain best in class. Our new purpose built administration system will not only dramatically improve credibility and accessibility of our data, but also open exciting opportunities for sharing data with clients and other stakeholders.

Our growth will come from a combination of the following:

  • Further market growth and market share growth in the South African industries in which we have already proved ourselves as best in class, i.e. Bloodstock, Sport Horse and Game and Wildlife Insurance
  • Diversification into new regions
  • Product Innovation in our existing markets
  • Developing businesses around other niche insurance markets, e.g. Aviation
  • Further financial services products sold to our respective markets

We are a people business, and we continue searching for and investing in talented individuals. Over the last year there has been a shift towards employing people from within the financial services industry. We want to be an employer of choice and have built a culture encapsulated by our values (CHIRPS):

  • Caring
  • Honesty/Integrity
  • Innovation
  • Respect
  • Professionalism
  • Solutions
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